Mass Communicatin

 Mass Commuincation

What is Mass Communication

The very significant process by which a message is delivered to large groups of people through the use of mass media is referred to as "mass communication," and it is often known by this name. Messages of a similar nature are typically disseminated by mass communication to large segments of the population that have the resources necessary to access particular forms of mass media.

The most prominent kind of mass communication are things like journalism, advertisements, and printed media. Aspiring students in the field of public communication have the option of enrolling in either an undergraduate degree or a postgraduate degree programme to further their education.

Bachelor of Arts in Mass Communication (BA Mass Comm.) is the undergraduate degree, while Master of Arts in Mass Communication (MA Mass Comm.) is the postgraduate degree. Both degrees are in the field of mass communication.

In all of these classes, the primary focus is on acquainting students with both the theoretical and practical facets of mass communication.

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Eligibility Criteria (UG & PG) of Mass Communication

If a prospective student wishes to be considered for enrollment in the Bachelor of Arts in Mass Communication (BA Mass Comm.) programme, then that student must meet all of the eligibility requirements listed in the following paragraphs:

The candidate is required to have graduated from an institution of higher education with a Senior Secondary or 10+2 Standard degree.

At the 10+2 level, the candidate must have an aggregate percentage of at least fifty percent or above.

If a prospective student wishes to be considered for admission into the Master of Arts in Mass Communication (MA Mass Comm.) programme, then that student must meet all of the eligibility requirements listed in the following paragraphs: -

The candidate needs to have a Bachelor's degree from an accredited university, and it doesn't matter what field it's in.

A minimum cumulative grade point average of fifty percent at the level of graduation is required of the candidate.

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Entrance Exams for Mass Communication Courses

1. CUET:

Christ University in Bangalore administers a test known as the Christ University Entrance Test (CUET) with the goal of assisting students who are qualified for admission into the appropriate programmes that the university has to offer.

2. TANCET:

Students who are looking to enrol in appropriate programmes at institutions located within the state of Tamil Nadu are required to take the Tamil Nadu Common Entrance Test, also known as TANCET. This exam is administered jointly by the government of Tamil Nadu and Anna University.

3. Merit-based admissions:

Students get admitted to a number of reputable universities and colleges depending on their merit as well as their achievement in their senior year of secondary school. Students at certain universities can even be eligible to receive financial aid in the form of scholarships. 

Scope of Mass Communication in India and Abroad

Students who want to get a head start on their careers can consider majoring in mass communication because of its broad reach. Students who major in mass communication have more opportunities available to them because they can pursue a wide variety of careers after graduation. After earning a Bachelor of Arts degree in Mass Communication, a student has the opportunity to investigate a variety of career paths, including photography, news editing, journalism, and radio jockeying. It's even possible for him or her to advance their studies and get a master's degree in anything related to this subject. Students who earn their master's degrees are more marketable to prospective employers and have access to better work prospects at higher levels. 

Course Fees Mass Communication

Course Subjects

The following subjects are taught to students when they study mass communication: -

1.      Aesthetics and Visual Communication

2.      Photography

3.      Journalism

4.      Audio-Visual Communication

5.      Camera and Lighting

6.      Feature Writing

7.      Audiography and Music

8.      News Reporting and Editing

9.      Marketing and Mass Communication 

Careers in Mass Communication

The field of mass communication offers a wide variety of employment prospects, the most majority of which are jobs that are highly applicable in nature. One can pursue a career in public communication if they are interested in doing something that is both theoretical and practical. This profession is also for individuals who desire to act as a bridge which joins two very distinct subsets of people. Additionally, this field is sometimes seen as the mirror of society. As a result of the high demand for mass communicators among businesses to market their goods and services, working in this industry is an excellent choice for a career.

Upcoming trends

Over the course of the last few years, every industry has been subject to upheaval. The field of mass communication has also been subject to a great deal of transformation. The following are some emerging trends in the fields of journalism and mass communication: -

1. Communications on Multiple Platforms — In recent times, digital platforms such as social media have been acquiring a lot of popularity, which has made it very vital for communications to take place on multiple platforms. Someone who works in mass communication needs to be able to strike a balance between using digital and traditional venues.

2. Artificial Intelligence: Over the past few years, artificial intelligence has experienced a meteoric rise in popularity, and this rise in popularity has had an effect on this business as well. The fact that machines can be taught to understand the mentality of an audience is a significant advantage in this sector of the economy.

Podcasts, often known as digital audio episodes, are the third type of media. They have been acquiring a lot of popularity as of late, and especially after the introduction of coronavirus in both audio and video form, their popularity has exploded in an exponential manner. 

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Job Profiles and Top Recruiters

Job Description for the Field of Mass Communication

The following is a list of job profiles that are typical for those who graduate with a degree in mass communication: -

Top Recruiters

The field of mass communication is one that is in high demand, and numerous reputable companies are always looking for recent graduates in this field. The following companies are among the most successful recruiters of professionals working in mass communication: 

1.      Time Network

2.      Zee Network

3.      The Hindu

4.      Door Darshan

5.      All India Radio

6.      India Today

7.      Outlook

8.      Republic Television Network 

Average Salary

Within the realm of mass communication, a wide variety of job descriptions can be found. The following is a list of the typical incomes earned by those who work as professionals in this sector: -

Required Skillset for Mass Communication

In order to be successful in each career, you need to possess a particular set of talents. When a someone is interested in pursuing a career in mass communication, the following abilities are expected of them: -

1. An Open Mindset Being willing to pursue a career in mass communication requires a person to have a mind that is both open and objective. To be successful in the field of journalism, one must avoid having a distracted mental state. Because of this, he or she will be able to perform the duties of the work considerably more effectively.

2. Perseverance - Working in mass communication is a very challenging profession that comes with its share of severe challenges and complications. To be able to succeed in overcoming the challenges that may arise on the job and to do the job to the best of one's ability, a person must have a persistent nature.

3. Capacity for Research: An individual who is looking for a position in mass communication is required to have outstanding research capabilities. The professions in this field involve a significant amount of research in order to obtain an in-depth understanding of the topic.

4. Self-Promotion: The capacity of an individual to advertise himself or herself is referred to as self-promotion. The individual needs to have a charismatic persona in addition to strong story-telling ability. In this industry, the ability to successfully promote oneself is an absolute must. 

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Course Curriculum for Mass Communication

There are primarily two different classes for Mass Communication. A Bachelor of Arts in Mass Communication, also known as a BA Mass Comm, is an undergraduate programme that lasts for three years and is specifically designed to provide students with fundamental information regarding mass communication and the media. The duration of this course is three years, and it is broken up into six semesters that are each six months long. The Master of Arts in Mass Communication (MA Mass Comm. ), which is the second course, is a postgraduate programme that lasts for two years and is intended to provide students with an in-depth understanding of the fields of journalism, mass media, and mass communication. The total length of this course is two years, and it is broken up into four separate semesters. 

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